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Vertica Big Data Conference 2014
Boston, August 11-14, 2014

Agenda 2

Agenda

The agenda is subject to change – please check back often for updates.

It is suggested that you make your return flight arrangements on Thursday, August 14 to depart Boston Logan Airport after 3:00 pm.

Time Activity
7:30am – 5:00pm HP Vertica Hackathon - Breakfast included
The Hackathon is an all-day event, participants from various skillsets come together to develop
something “cool”, hands-on, with the data in Vertica and come up with a demonstration using
predefined data sets to show your work to judges.   It is designed for intermediate to advanced
users of Vertica.   The recommended team size is  3-4 people with various skillsets, each group
will be given a set of data to work with and the judges will be using specific criteria to select a winner!
Prizes will be given out for first, second and third place winners.
9:00am – 5:00pm HP Vertica Training - Breakfast included
These training sessions will help you understand and better work with the Vertica Analytics Platform.
We suggest selecting the appropriate classes, per each time slot offered and experience level, to maximize your knowledge.
Class sizes have been specifically designed to encourage a dynamic interaction. For more information on our
comprehensive training program please visit the HP Vertica Training site.
1:00pm – 5:00pm Connect Deep Dive Session
Connect is the largest HP enterprise technology user community representing over 72,000 IT executives
and practitioners globally. Connect provides members with resources including 
education, advocacy,
peer-to-peer networking opportunities to maximize their investment in 
HP technologies.
1:00pm – 5:00pm VIVIT Deep Dive Session
VIVIT is the leading independent HP Software community. Join VIVIT’s Deep Dive Session to collaborate
with some of today’s top thought-leaders. This workshop is best suited to business users, business
intelligence specialists, data analysts,and statisticians with basic knowledge of analytics. Participants
should have proficiency in an SQL language. A background in Java is not required.
Prior knowledge of Apache Hadoop or Vertica is not required.
Attendance to this workshop includes free membership to the VIVIT community www.vivit-worldwide.org
5.00pm – 7:00pm Best Practices Open Forum
Network and exchange best practices with the Vertica Corporate Systems Engineering (CSE) Team,
Vertica users, DBAs, Consultants, and Data Scientists who successfully manage and monetize Big Data.
Breakout sessions for data sizes under 25TB, 25-200TB, and 200TB + focus on your specific needs.
Topics will include, but are not limited to infrastructure, optimal cluster sizing and configuration,
best hardware, networking, best practices for ingestion (from 1GB per hour, to tens of TBs per hour),
workload management, backup and restore, and third party tools. If you cannot make it to the best
practices open forum, the CSE team will also be available individually at the best practices bar. 
7:00pm – 9:00pm Welcome Reception for all attendees

Time Activity Speaker
7:00am Partner Zone opens
- Visit the Developer Lounge
7:00am – 8:15am Breakfast in Partner Zone
(Partner Zone closes for General Session)
8:30am – 9:30am General Session: Big Data Changes Everything
Data is an organization’s most strategic asset, and
analytics is the competitive differentiator.
Hear from Colin Mahony how HP’s HAVEn Big Data
strategy, 
and the HP Vertica Analytics platform,
are continuing to innovate. 
Don’t miss the
announcement of the Hackathon winners and a
few more surprises to kick off the
HP Vertica Big Data Conference 2014.
Colin MahonyVP and GM – HP Vertica
9:30am Partner Zone re-opens
9:40am – 10:20am Track sessions
Business Track Winning the Big Data Game: An interactive panel of
online gaming analytics experts
Yuko Yamazaki – General Manager of Analytics
Zynga
Erdem Inan – Head of Marketing and
Business Intelligence - Peak Games
Portman WillsChief Datamonger
GSN Games
Chris Wright – CTO – deltaDNA
Technical Track Real Time Analysis: Live Aggregate Projections in
Vertica
Chuck Bear – Senior Developer – HP Vertica
HAVEn Track Predictive Cyber Security Patrick Joyce – Senior Manager Information Security -
Accenture
Live Demo Theater Taming the Exponential Volume of Big Data from the
Internet of Things with HP Vertica
Martin Arlitt – Senior Research Scientist – HP Labs
10:30am – 11:10am Track sessions
Business Track Predicting and preventing churn for increased revenue
and satisfaction
Chris ‘CB’ Bohn - Senior Database Engineer - Etsy
Technical Track HP Vertica and Hadoop: Moving from co-existence to
convergence
Stephen Walkauskas – Software Engineer - HP Vertica
Bob Hansen – Software Engineer - HP Vertica
Eco-System Track Got Pipeline?  How HP turns their Big Data into Sales
Pipeline and Closed Revenue –  And How You Can Too.
Jimmy Hong - Director of Business Intelligence Research,
Development, and Engineering – HP
Hugo Sheng – Senior Director, Partner Engineering – Qlik
HAVEn Track Leveraging Customer Insights for Omni-channel Retailing Bruce Yen - Director of Business Intelligence
Guess?, Inc.
Live Demo Theater Telco Big Data Analytics by HP CMS:
Enabling CSPs to Turn Data into Knowledge
Andrea Fabrizi - Business Line Manager of Telco Big Data
and Analytics Communications and Media Solutions - HP
11:20am – 1:30pm Partner Zone Primetime (Lunch available 11:30am-1:00pm) 
1:40pm – 2:20pm Track sessions
Business Track Top 5 ways to make Big Data Analytics Pervasive at
your Organization
Larry Lancaster – Chief Data Scientist - Nimble Storage
Technical Track Flex Zone: Fast, Sophisticated SQL analysis on
semi-structured data in HP Vertica
Ben Vandiver – Senior Developer - HP Vertica
Eco-System Track HP Vertica MarketPlace Chris Bithos – HP Vertica MarketPlace Manager
Jabari Norton – Strategic Alliances – MapR
Keenan Rice – Vice President, Alliances – Looker
Tim Rochte – Director of Product Management
HP Software
HAVEn Track SnagAJob.com: Analytics work better with HP HAVEn Robert Fehrmann – Data Architect – SnagAJob.com
Live Demo Theater HP Vertica Innovations and MarketPlace:
Make informed business decisions by combining
Business Intelligence with Social Media and Geospatial Analytics
Quan Li – Corporate Systems Engineer – HP
Malu Castellanos - Technical Lead Advanced
R&D Team - HP Vertica
2:30pm – 3:10pm Track sessions
Business Track From Cost Center to Revenue Accelerator:
Profiting from Big Data Analytics
Peter Fishman – Director of Analytics – Yammer
Craig Snodgrass – Chief Strategy Officer - Cardlytics
Shreyas Shrivastava - Director – Vichara Technologies
Chris ‘CB’ Bohn - Senior Database Engineer - Etsy
Technical Track Deeper look at Distributed R Vincent Xu – Software Development Manager - HP Vertica
Sunil Venkayala - Technical Product Manager - HP Vertica
Indrajit Roy – Principal Researcher – HP Labs
Eco-System Track Slice and Dice Big Data with MicroStrategy David Abercrombie - Data Analytics Engineer - Tapjoy
HAVEn Track Enabling Social media analytics using HP Vertica Pramod Singh - Director of Digital and Big Data Analytics
at HP Global Analytics
Live Demo Theater Transition From Big Data to Fast Data to Fundamentally
Transform How you Conduct your Business
Brad Hopper - VP Technology, Office of the CTO -
TIBCO Spotfire
3:10pm – 3:30pm Break in Partner Zone
3:40pm – 4:40pm General Session: Our Big Data Journey at the US Postal Service Jim Cochrane - CIO and Executive VP – US Postal Service 
5:00pm – 7:00pm Partner Zone Cocktail Reception
7:00pm Partner Zone closes
Free time for networking

Please note: The Partner Zone will be closed during Keynote and General Session times.

Time Activity Speaker
7:00am Partner Zone opens
Visit the Developer Lounge
7:00am – 8:15am Breakfast in Partner Zone
(Partner Zone closes for General Session)
8:30am – 9:30am General Session:
Putting The Big Data Conference on theCUBE
We are once again delighted to welcome theCUBE to the
HP Vertica Big Data Conference – and this is your chance
to be on it! 
theCUBE’s hosts John Furrier and David Vellante,
as well as Wikibon 
analyst Jeff Kelly and some special guests,
will be broadcasting live and worldwide from the
Big Data Conference’s main stage and using CrowdChat to
interact with the entire audience.
This could your chance to be one of the smartest people
in the room and join the worldwide
#BigData and #HPBigData2014 conversation!
John Furrier – Founder and Editor-in-chief – SiliconANGLE
David Vellante – Chief Research Officer – Wikibon
Jeff Kelly – Principal Research Contributor – Wikibon
9:30am Partner Zone re-opens
9:40am – 10:20am Track sessions
Business Track Modernizing the Enterprise Data Warehouse for
bottom-line business benefits
Jimmy Mohsin – Principal – Norjimm LLC
Technical Track Building Geospatial and Social Analytics Apps
on HP Vertica
Vincent Xu -Software Development Manager
HP Vertica
Sunil Venkayala - Senior Technical Product Manager
HP Vertica
Eco-System Track Improving the Business of Healthcare through Better Analytics    Eddie White – Executive VP, Business Development
Pentaho
Ping Zhang – Senior VP of Product Innovation and CTO
MedeAnalytics
Chris Selland – VP of Marketing and
Business Development - HP Vertica
HAVEn Track HP IT Migrates EDW to Vertica Saum Mathur – CIO, HP Software and VP Information
Management IT – HP
Live Demo Theater HP IT on Vertica Use Cases Doug Wilson - Senior IT Director
Information Management
10:30am – 11:10am Track sessions
Business Track Big Data for the better good: Saving Lives,
the planet, and more
Eric Fegraus – Director of Information Systems
Conservation International
Technical Track Migrating a Healthcare Analytics Application to HP Vertica:
Tips and tricks
Eugenia Moreno - Professional Services Engineer
HP Vertica
Jim Krieger – MI Architect - Verisk Health
Brian Dougherty – CMA Consulting
Eco-System Track Big Data and the Internet of Things:
Making Sense of Machine Data
Vivek Sunderam – Solutions Architect – Glassbeam
HAVEn Track HP Global-IT applies Big Data Analytics to optimize
IT Operations for the New Style of IT
Gary Brandt – HP Global IT Functional Architect – HP
Srikanth Natarajan – Chief Technologist,
HP Business Services Management – HP
Live Demo Theater Under the Hood: Converged System 300 for HP Vertica Chris Daly – Chief Outbound Engineer
Big Data Systems Engineering – HP
11:20am – 1:30pm Partner Zone Primetime (Lunch available 11:30am-1:00pm)
1:40pm – 2:20pm Track sessions
Business Track Operationalizing Big Data Arno Kolster – Senior MTS, Architect - PayPal/eBay
Technical Track Tuning HP Vertica: Tools and techniques Chris Sulawko – Senior Developer – HP Vertica
Bo Hyun Kim - Senior Developer – HP Vertica
Sharon Cutter - Independent Consultant
Eco-System Track Agile and Scalable Analytics at Twitter Josh Varner -Senior Database Administrator - Twitter
HAVEn Track Driving healthcare innovation through Big Data
at Stanford Children’s Hospital
Brian Weiss – Vice President and Global Lead,
Subject Matter Experts
HP Autonomy
Dr Jon Palma - Medical Director of Clinical Informatics
and Analytics - Stanford Children’s Health
Live Demo Theater Hadoop and Vertica for Big Data Analytics:
MC and SI Perspective
Rasheed Khan – Senior Manager HP Accenture Alliance
Digital Data and Analytics
Accenture
2:30pm – 3:10pm Track sessions
Business Track Taming Big Data from the Internet of Things Barry Ralston – Assistant Vice President,
Data Management Infinity
Roberto Aiello - Technology Executive - Itron
Martin Arlitt - Senior Research Scientist – HP Labs
Kevin Holbrook - Axeda
Technical Track How to Load 35 TB/hour into Vertica Bryan Whitmore - Corporate Systems Engineer
HAVEn Track Driving demand with Big Data marketing Manu Jareth - Marketing Operations and Analytics
HP Global Marketing
Ken Elliott
– Director of Analytics – HP
Live Demo Theater Disrupting the App Development Landscape:
HP IDOL OnDemand APIs, exposed and illustrated
Jeff Veis – VP Solutions Marketing – HP Autonomy
3:10pm – 3:30pm Break in Partner Zone
3:40pm – 4:40pm Keynote: Analytics 3.0 and the End of Data Limits
The most sophisticated large organizations today are
adopting “Analytics 3.0,” an approach that combines big
and small data analytics at speed and scale.
The opportunities from this movement are enormous,
both from better, faster decision-making and from new
products and services based on data and analytics.
Since there are increasingly no limits to the speed and
volume of data that organizations can store and process,
Davenport will describe what imaginative developers and
users can do with data today, and how they can deal with
any remaining human and organizational constraints.
Thomas H. DavenportAuthor and Big Data visionary
4:45pm – 6:30pm Partner Zone Cocktail Reception
6:30pm Partner Zone closes
7:00pm – 9:00pm HP Vertica Carnival
Don’t miss the HP Vertica Big Data
Conference Carnival! Real carnival midway
games of skill!
How are your video auto racing skills? Challenge your
associates and find out. Chefs grilling your favorite
BBQ fare, plus what’s a New England party
without lobster rolls! Yes! A real Beer Garden!
So much more! THE perfect way to relax,
have fun, and network.

Please note: The Partner Zone will be closed during Keynote and General Session times.

Time Activity Speaker
8:00am – 9:00am Breakfast in Ballroom Foyer
9:10am – 10:10am Customer Panel: Hear from the Leaders
Some of the most recognized brands in the world
of Big Data Analytics will share their future vision,
the challenges they expect and the goals they
hope to achieve.
Moderator – Chris Selland
Hans Koolen - Sr Director Commercial-IT IandO, Group Innovation
Philips
Josh Varner -Senior Database Administrator - Twitter
Saum Mathur - VP, Information Management and Enterprise Architecture
HP IT
Jorge Ahumada – Executive Director - Conservation International
10:10am – 10:25am Break in Ballroom Foyer  
10:30am – 11:30am Keynote Panel: The Future of Vertica
From business strategy to technical innovation,
Team Vertica will share the next steps in the
journey for a company purpose built for and
passionate about the limitless opportunities
in our Big Data world.
Moderator – Joy King
Colin Mahony - VP and GM – HP Vertica
Shilpa Lawande - VP Engineering and Customer Experience - HP Vertica
Chuck Bear - Distinguished Technologist - HP Vertica
Chris Selland - VP Marketing and Business Development – HP Vertica
11:30am – 11:45am Closing remarks
11:45am Conference concludes