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Vertica Big Data Conference 2014
Boston, August 11-14, 2014

Agenda 2

Proposed Agenda

The agenda is subject to change – please check back often for updates.

It is suggested that you make your return flight arrangements on Thursday, August 14 to depart Boston Logan Airport after 3:00 pm.

Time Activity
7:30am – 5:00pm HP Vertica Hackathon
The Hackathon is an all-day event, participants from various skillsets come together to develop
something “cool”, hands-on, with the data in Vertica and come up with a demonstration using
predefined data sets to show your work to judges.   It is designed for intermediate to advanced
users of Vertica.   The recommended team size is  3-4 people with various skillsets, each group
will be given a set of data to work with and the judges will be using specific criteria to select a winner!
Prizes will be given out for first, second and third place winners.
9:00am – 5:00pm HP Vertica Training
These training sessions will help you understand and better work with the Vertica Analytics Platform.
We suggest selecting the appropriate classes, per each time slot offered and experience level, to maximize your knowledge.
Class sizes have been specifically designed to encourage a dynamic interaction. For more information on our
comprehensive training program please visit the HP Vertica Training site.
1:00pm – 5:00pm Connect Deep Dive Session
Connect is the largest HP enterprise technology user community representing over 72,000 IT executives
and practitioners globally. Connect provides members with resources including 
education, advocacy,
peer-to-peer networking opportunities to maximize their investment in 
HP technologies.
1:00pm – 5:00pm VIVIT Deep Dive Session
VIVIT is the leading independent HP Software community. Join VIVIT’s Deep Dive Session to collaborate
with some of today’s top thought-leaders. This workshop is best suited to business users, business
intelligence specialists, data analysts,and statisticians with basic knowledge of analytics. Participants
should have proficiency in an SQL language. A background in Java is not required.
Prior knowledge of Apache Hadoop or Vertica is not required.
Attendance to this workshop includes free membership to the VIVIT community www.vivit-worldwide.org
5.00pm – 7:00pm Best Practices Open Forum
Come on in and stay as long as you like. No appointment needed. This is an open opportunity to discuss
Vertica best practices with our experts and customers with similar interests. You can chat with our
Solutions Architects. 
You can exchange ideas with customers and hear how they leverage Vertica.You
can discuss your use case. 
You can discuss infrastructure: optimal cluster sizes, best hardware, network,
best practices for ingestion, workload management, backup restore, tools and more! It’s all about you
and what you want to discuss! 
Conversations will be grouped by: Under 25TB, 25TB to 200TB, 200+TB.
You can also visit us in the Partner Zone.
7:00pm – 9:00pm Welcome reception for all attendees

Time Activity Speaker
7:00am Partner Zone opens
- Visit the Developer Lounge
7:00am – 8:15am Breakfast in Partner Zone
8:30am – 9:30am Big Data Changes Everything
Data is an organization’s most strategic asset, and
analytics is the competitive differentiator.
Hear from Colin Mahony how HP’s HAVEn Big Data
strategy, 
and the HP Vertica Analytics platform,
are continuing to innovate. 
Don’t miss the
announcement of the Hackathon winners and a
few more surprises to kick off the
HP Vertica Big Data Conference 2014.
Colin MahonyVP & GM – HP Vertica
9:30am Partner Zone opens
9:40am – 10:20am Track sessions
Business Track Winning the Big Data Game – An interactive panel of
Online Gaming analytics experts
Yuko Yamazaki – General Manager of Analytics - Zynga
Erdem Inan – Head of Marketing & Business Intelligence
Peak Games
Portman WillsChief Datamonger - GSN Games
Technical Track Real Time Analysis – Live Aggregate Projections in
Vertica
Chuck Bear – Senior Developer – HP Vertica
Eco-System Track Hadoop Acceleration – Derive value from all your Big Data
with the fastest SQL-on-Hadoop
HAVEn Track Predictive Cyber Security Patrick Joyce – Senior Manager Information Security – Accenture
Live Demo Theater Taming the Exponential Volume of Big Data from the
Internet of Things with HP Vertica – HP Vertica Live
Aggregate Projections
Martin Arlitt – Senior Research Scientist – HP Labs
10:30am – 11:10am Track sessions
Business Track Predicting and preventing churn for increased revenue
and satisfaction
Chris ‘CB’ Bohn - Senior Database Engineer - Etsy
Technical Track HP Vertica and Hadoop: Moving from co-existence to
convergence
Stephen Walkauskas – Software Engineer - HP Vertica
Bob Hansen – Software Engineer - HP Vertica
Eco-System Track Big Data visualized for clear real-time insight and
intelligence
HAVEn Track Twitter and HP HAVEn: The Big Data Big Picture Josh Varner – Senior Database Administrator - Twitter
Live Demo Theater Leveraging Customer Insights for Omni-channel Retailing Bruce Yen – Director of Business Intelligence – Guess?, Inc.
11:20am – 12:20pm Partner Zone Prime Time
12:30pm – 1:30pm Lunch in Partner Zone
1:40pm – 2:20pm Track sessions
Business Track Top 5 ways to make Big Data Analytics pervasive at
your organization
Larry Lancaster – Chief Data Scientist - Nimble Storage
Technical Track Flex Zone – Fast, Sophisticated SQL analysis on
semi-structured data
Ben Vandiver – Senior Developer - HP Vertica
Eco-System Track Enterprise-Class Big Data Analytics in The Cloud with
HP Vertica
HAVEn Track SnagAJob.com: Analytics work better with HP HAVEn Robert Fehrmann - SnagAJob.com
Live Demo Theater Make informed business decisions by combining
Business Intelligence with Social Media &
Geospatial Analytics – HP Vertica  Innovations
& MarketPlace
2:30pm – 3:10pm Track sessions
Business Track From Cost Center to Revenue Accelerator
Online Commerce Panel
Peter Fishman – Director of Analytics – Yammer
Craig Snodgrass – Chief Strategy Officer - Cardlytics
Shreyas Shrivastava - Director at Vichara Technologies
Technical Track Deeper look at Distributed R Vincent Xu – Software Development Manager - HP Vertica
Sunil Venkayala - Technical Product Manager - HP Vertica
Indrajit Roy – Principal Researcher – HP Labs
Eco-System Track Slice and Dice Big Data with MicroStrategy David Abercrombie - Data Analytics Engineer - Tapjoy
HAVEn Track HP Global-IT applies Big Data Analytics to optimize IT
Operations for the New Style of IT
Gary Brandt - HP Global IT Functional Architect – HP
Srikanth Natarajan - Chief Technologist
HP Business Services Management
Live Demo Theater Fast Analytics of your E-Retail Dark Data
HP Vertica Flex Zone
3:10pm – 3:30pm Break in Partner Zone
3:40pm – 4:40pm General session
  Our Big Data Journey at the US Postal Service Jim Cochrane - CIO & Executive VP – US Postal Service 
5:00pm – 7:00pm Partner Zone Cocktail Reception
7:00pm Partner Zone closes
Free time for networking

Please note: The Partner Zone will be closed during Keynote and General Session times.

Time Activity Speaker
7:00am Partner Zone opens
Visit the Developer Lounge
7:00am – 8:15am Breakfast in Partner Zone
8:30am – 9:30am Opening Welcome and Keynote
9:30am Partner Zone opens
9:40am – 10:20am Track sessions
Business Track Modernizing the Enterprise Data Warehouse for
Bottom-Line Business Benefits
 
Technical Track Building Geospatial and Social Analytics Apps
on HP Vertica
Vincent Xu -Software Development Manager - HP Vertica
Eco-System Track Improving the Business of Healthcare through Better Analytics    Eddie White – Executive VP, Business Development
Pentaho
Ping Zhang – Senior VP of Product Innovation and CTO
MedeAnalytics
Chris Selland – VP of Marketing and
Business Development - HP Vertica
HAVEn Track Rogers Communications with HP ES-CMS
Live Demo Theater HP IT Big Data Analytics best practices
Sales Pipeline, Grey Marketing &
Customer 360 Analytics
10:30am – 11:10am Track sessions
Business Track Big Data for the Better Good – Saving Lives,
the Planet, and more
Eric Fegraus – Director of Information Systems
Conservation International
David Baker – Director of Database, Global  Operations – IMS Health
Technical Track Best practices for Vertica in Multi-tenant Applications Jim Krieger – MI Architect - Verisk Health
Brian Dougherty – CMA Consulting
Eco-System Track Big Data and the Internet of Things: Making Sense of Machine Data Vivek Sunderam – Solutions Architect – Glassbeam
HAVEn Track HP IT Migrates EDW to Vertica Saum Mathur - CIO HP Software &
VP Information Management IT – HP
Live Demo Theater Under the Hood: Converged System 300 for HP Vertica
11:20am – 12:20pm Partner Zone Prime Time
12:30pm – 1:30pm Lunch in Partner Zone
1:40pm – 2:20pm Track sessions
Business Track Operationalizing Big Data Arno Kolster – Senior MTS, Architect - PayPal/eBay
Technical Track Tuning HP Vertica: Tools and Techniques Ben Vandiver - Senior Developer - HP Vertica
Chris Sulawko – Senior Developer – HP Vertica
Bo Hyun Kim - Senior Developer – HP Vertica
Sharon Cutter - Independent Consultant
Eco-System Track Big Data Analytics and the speed of business
HAVEn Track Driving healthcare innovation through Big Data
at Stanford Children’s Hospital
Brian Weiss – Vice President & Global Lead,
Subject Matter Experts
HP Autonomy
Dr Jon Palma, Medical Director of Clinical Informatics
& Analytics - Stanford Children’s Health
Live Demo Theater Make informed business decisions by combining Business
Intelligence with Social Media & Geospatial Analytics
HP Vertica  Innovations & MarketPlace
Rasheed Khan – Senior Manager HP Accenture Alliance
Digital Data & Analytics
Accenture
2:30pm – 3:10pm Track sessions
Business Track Taming Big Data from the Internet of Things Barry Ralston – Assistant Vice President,
Data Management Infinity
Roberto Aiello - Technology Executive - Itron
Martin Arlitt - Senior Research Scientist – HP Labs
Kevin Holbrook - Axeda
Technical Track How to Load 35 TB/hour into Vertica Bryan Whitmore
Eco-System Track HP Vertica Inside: An OEM’s Secret to Success
HAVEn Track ES A&DM Alex Gurevich, Distinguished Technologist – HP Analytics
& Data Management Service
Live Demo Theater Disrupting the App Development Landscape:
HP IDOL OnDemand APIs, Exposed and Illustrated
Jeff Veis – VP Solutions Marketing – HP Autonomy
3:10pm – 3:30pm Break in Partner Zone
3:40pm – 4:40pm General session Tom DavenportAuthor & Big Data visionary
4:45pm – 6:30pm Partner Zone Cocktail Reception
6:30pm Partner Zone closes
7:00pm – 9:00pm HP Vertica Carnival
Don’t miss the HP Vertica Big Data
Conference Carnival! Real carnival midway
games of skill!
How are your video auto racing skills? Challenge your
associates and find out. Chefs grilling your favorite
BBQ fare, plus what’s a New England party
without lobster rolls! Yes! A real Beer Garden!
So much more! THE perfect way to relax,
have fun, and network.

Please note: The Partner Zone will be closed during Keynote and General Session times.

Time Activity Speaker
8:00am – 9:00am Breakfast in Ballroom Foyer
9:10am – 10:10am Customer Panel/Hear from the Leaders Panel
Some of the most recognized brands in the world
of Big Data Analytics will share their future vision,
the challenges they expect and the goals they
hope to achieve.
Moderator – Chris Selland
Alan Nance - Vice President Technology Transformation at Royal Philips
Josh Varner -Senior Database Administrator - Twitter
Saum Mathur - VP, Information Management & Enterprise Architecture
- HP IT
Jorge Ahumada – Executive Director - Conservation International
10:10am – 10:25am Break in Ballroom Foyer  
10:30am – 11:30am The Future of Vertica Panel
From business strategy to technical innovation,
Team Vertica will share the next steps in the
journey for a company purpose built for and
passionate about the limitless opportunities
in our Big Data world.
Moderator – Joy King
Colin Mahony - VP & GM – HP Vertica
Shilpa Lawande - VP Engineering & Customer Experience - HP Vertica
Chuck Bear - Distinguished Technologist - HP Vertica
Chris Selland - VP Marketing & Business Development – HP Vertica
11:30am – 11:45pm Wrap up
11:45pm Conference concludes