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Vertica Big Data Conference 2014
Boston, August 11-14, 2014

HAVEn Track Sessions

HAVEn Track Sessions

Tuesday, August 12 – Wednesday, August 13


Predictive Cyber Security

Accenture will review a detailed operating model for cyber security operations – which describes core competencies for managing and responding to information security threats. The presentation will also include a demonstration of HP HAVEn solution for cyber security operations.

Date: Tuesday, August 12
Time: 9:40am – 10:20am
Speakers
Patrick Joyce – Senior Manager Information Security – Accenture


 Leveraging Customer Insights for Omni-channel Retailing

GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products.  GUESS? products are distributed through branded stores in addition to better department and specialty stores around the world.  Take a behind-the-scenes look at how GUESS? leveraged HP’s Data Scientist on Demand program and partnered with seasoned retail analytics practitioners to develop a data-driven approach to creating a more robust customer engagement strategy.  Learn how the analytical models were developed while leveraging the analytical capabilities of the HP Vertica Platform.

Date: Tuesday, August 12
Time: 10:30am – 11:10am
Speaker
Bruce Yen - Director of Business Intelligence - Guess?, Inc.


 SnagAJob.com: Analytics work better with HP HAVEn

SnagAJob.com is America’s largest hourly employment network for job seekers and employers. Founded in 1999, the company now has more than 25 million members. Its mission is to help hourly workers find jobs they love—and help hourly employers find the best people for their open positions. Analytics lies at the core of SnagAJob.com’s success—and the company uses the HP HAVEn Big Data Platform to meet its analytics needs. Attend this session to learn how HP server and storage infrastructure for Hadoop, together with the HP Vertica analytics platform, enable SnagAJob.com’s continuing success.

Date: Tuesday, August 12
Time: 1:40pm – 2:20pm
Speakers
Robert Fehrmann – Data Architect – SnagAJob


 Enabling Social media analytics using HP Vertica

Social media is big, we all know that. Social media helps marketing optimization, we all know that. Can social media help optimize other business functions? Join us to learn how HP is bringing the power of analytics on social media data, using Vertica’s flexible, robust and real time analytics enablers, and driving business optimization across supply chain, HR and other functions. Explore why combining structured and unstructured data through the Vertica platform makes sense for your business, and how does one go about doing that.

Date: Wednesday, August 13
Time: 9:40am – 10:20am
Speaker
Pramod Singh – Director of Digital and Big Data Analytics at HP Global Analytics


 HP IT Migrates EDW to Vertica

Like many of our customers, HP IT made a large investment in their enterprise data warehouse. As part of a major IT transformation, they consolidated over 700 data marts into one of the largest data warehouses in the world. As part of the next phase of this transformation, they wanted to use Vertica to gain business intelligence from the new consolidated data warehouse. Attend this session to hear how HP IT is now shifting 2 Petabytes to Vertica and delivering predictive analytics on the sales pipeline with >90% accuracy to HP Business Units.

Date: Tuesday, August 12
Time: 2:30pm – 3:10pm
Speaker
Saum Mathur – CIO, HP Software & VP Information Management IT – HP


 HP Global-IT applies Big Data Analytics to optimize IT Operations for the New Style of IT

HP Global-IT applies Big Data Analytics to optimize IT Operations for the New Style of IT
Learn about HP’s first app on HAVEn, Operations Analytics, from the original technical founder, Srikanth Natarajan, Chief Technologist of HP Business Services Management. Gary Brandt, Functional Architect, will show how HP Global-IT is using HP Operation Analytics to enable IT operational support teams, IT service providers, and business application owners to optimize the process of troubleshooting and solving complex IT operational issues. This session focuses on how HP-IT is horizontally integrating metric and log data from agents, applications, network devices, log files, databases, and applications into HP Operation Analytics across their datacenters. This session highlights how HP Global-IT can perform guided troubleshooting of their key application and IT Service ecosystems by enabling teams to access, combine, and compare the metric, topology, events, and log file data collected from diverse sources into an integrated view of visual analytics.

Date: Wednesday, August 13
Time: 10:30am – 11:10am
Speakers
Gary Brandt – HP Global IT Functional Architect – HP
Srikanth Natarajan – Chief Technologist, HP Business Services Management – HP


Driving healthcare innovation through Big Data at Stanford Children’s Hospital

The breadth and richness of data in a healthcare organization holds the promise of transformational value – if you can leverage it. Unfortunately most healthcare organizations struggle with disparate data silos and traditional structured analytic tools, which completely ignore the value of unstructured sources. This human information, such as patient records and doctors’ notes, is a rich and rapidly growing asset containing significant business intelligence that is often left untapped. Attend this session to learn how Stanford Children’s Hospital and HP Autonomy partnered to deliver a self-service analytics platform, powered by HP IDOL, that enables hospitals to effectively and efficiently extract sophisticated insight to improve patience outcomes and reduce cost and risk, transforming the healthcare industry by enabling data-driven decisions that have never been possible before.
Date: Wednesday, August 13
Time: 1:40pm – 2:20pm
Speakers
Brian Weiss, Vice President & Global Lead, Subject Matter Experts, HP Autonomy
Dr Jon Palma – Clinical Assistant Professor of Pediatrics, Neonatal & Developmental Medicine, Stanford University & Medical Director of Clinical Informatics & Analytics – Stanford Children’s Health


 Driving demand with Big Data marketing

Continuous growth in digital marketing touch points and an expanding ecosystem of marketing technology platforms have enabled companies to gather unprecedented amounts of structured and unstructured customer data. However, marketing organizations struggle to manage this volume of data and to derive actionable insights from it.

Attend this session to learn how HP built a self-learning, predictive analytics platform powered by HP Vertica that harnesses big data, enables marketers to predictively target customer segments in real-time, and delivers double digit improvement in campaign response and conversion rates.

Date: Wednesday, August 13
Time: 2:30pm – 3:10pm
Speakers
Ken Elliott - Director of Analytics – HP Enterprise Services Analytics and Data Management
Manu Jerath – Marketing Operations & Analytics – HP Global Marketing


 

*Track session topics are subject to change.